Social Media & Content Strategist ๐Ÿ”‘ How I work

Strategy, with a personality.

I don't do off-the-shelf content. Before a single word goes out, I listen โ€” every project starts with you, your business, and what you actually want to say.

How we work together, step by step

01

Free profile check-up

Download the 5-step guide and run an honest first check-up of your online storefront: what's working, what's holding you back.

02

We listen to each other

Send me a screenshot of your bio or message me on Instagram: we talk through your specific needs, in writing or by call.

03

We build the strategy

Brand identity, tone of voice, target audience and core topics become a clear direction โ€” built around you, not a one-size-fits-all format.

04

We put the content into practice

Editorial calendar, recurring series and concrete formats, for a consistent presence over time โ€” not just isolated posts.

What you can build in the lab

AUDIT

Profile check-up

A 5-step analysis of bio, content and visual consistency โ€” with a look at what your competitors are doing too โ€” plus the first practical fixes to apply right away.

IDENTITY

Brand identity

Tone of voice, target audience, mission, vision, core topics and keywords. The solid foundation every piece of content starts from.

CONTENT

Content strategy

Editorial calendar with post status, recurring series and formats designed for your audience โ€” adapted to every platform you use.

PRODUCTION

Finished content

From copywriting to graphics: captions, bios, reels and carousels ready to publish. On request I also join shoot days.

CREATOR

Content creator

Not just strategy: I also handle filming and content creation myself.

MANAGEMENT

Social media management

I publish the content and manage the community โ€” replying to comments and DMs on your behalf, in your brand's tone of voice.

DATA

Reporting & analysis

I monitor insights, growth and results, with periodic reports to understand what's working and what to adjust.

1:1

Ongoing partnership

A direct, collaborative relationship over time, not a one-off consultation: I grow alongside your brand.

LAUNCH

Launch strategy

A dedicated plan to launch a new product, service or collection โ€” from the teaser to day zero.

CUSTOM

Bespoke projects

LinkedIn profile? Newsletter? Something else entirely? Message me โ€” we'll build a plan designed just for your situation.

WEB

Website

Need a simple, on-brand website too? Just ask โ€” we'll talk it through in a consultation.

"I give you a voice through strategy โ€” and your face finds its own place in it too."

โ€” Denise, follid lab

Shall we start with the free check-up?